Q:
"What makes something visually appealing?"
Hearing music through the noise.
Humans are bombarded each day with sensory messages. Our immediate response is to tune out most of it. Rather than competing loudly for the most attention, I believe an alluring design gently pulls the viewer and allows them to process its meaning at their own pace.
I begin by sketching on paper. It feels organic and gives calm inspiration. After a few drawings, the intent becomes clearer.
Eventually things begin coming together and I may riff on the idea digitally.
Q:
"What makes your design stand out?"
Calming simplicity.
I don't let the design steamroll the content. It holds the message the way a basket holds fruit - keep the appeal focused while holding it together.
I have to consider how a design will present across different mediums. Something elegant will never become intrusive.